Moving forward, again
 

Cannondale celebrates – and sponsors – women’s return to The Tour.

For the first time in over 30 years, women are lining up to take part in Le Tour de France. In truth, women have raced all over Europe for the last several decades. This year, bold moves are being made to change that, and to rewrite the future of women’s cycling, and professional cycling in general.
 

Known officially as Le Tour de France Femmes, 2022’s eight-stage race brings women back to their rightful place on the roads of Europe, with equipment, sponsorships, and recognition finally worthy of a world-class women’s peloton. Cannondale, in collaboration with Rapha and Palace, leveraged the visibility of our pro men’s squad, EF Education-EasyPost, to draw attention to it all: bright and bold bespoke designs adorned the men’s bikes, wheels, helmets, and cycling kits – the very same designs our women’s EF Education-TIBCO-SVB will be riding.

Emphasizing inclusion across the board is the name of the game. Three pro women’s teams’ sponsorship will help, but it’s only the start of what can be done.

To that end, Cannondale has already taken steps, and in 2021 ensured that both men’s and women’s pro cycling teams under the brand would receive the same base pay for the first time ever.

Le Tour de France is steeped in many traditions. This year, let’s stick with some, and break others.

The first official Le Tour de France Femmes in over 30 years kicks off this Sunday, July 24th. Tune in to witness history changing, and a new future beginning.

Full Article Source from: Cannondale Page